We get asked all the time, “What’s with your logo?”

Our logo mascot is the Pileated woodpecker, the largest woodpecker in North America.

These are visually striking creatures, with zebra-striped head and neck, long bill, and distinctive red crest.

They’re noisy; their call is a wild laugh, and their hammering and drumming are audible at long distances.

Woodpeckers are powerful; the holes they make can cause dead trees to split in two.

All characteristics of good marketing, don’t you think? By the way, our woodpecker is named Spike, and he’s federally protected, so you can’t shoot him.