Take a look at the collective resume of B2B ad agency Hodgson/Meyers and chances are you’ll be impressed. Sure, there are august institutions listed, such as Harvard, Marquette and Gonzaga. And, yes, you’ll find we work for a who’s who of notable business and technology clients, such as Applied Systems, Avanade, CSG Systems, Fluke Networks and UC4. However, it’s under the category of Personal Experience where you’ll find the extremely compelling entries.
For instance our search marketing maven is a veteran of Desert Storm—and of Texas. One of our copywriters is a published author, which makes perfect sense, while one of our designers is a gold medal-winning ice dancer, which totally doesn’t.
A project manager doubles as a wrangler of goats, chickens, dogs and a wascally wabbit. Our e-pro man hails from The Netherlands and our business manager is the mother of a winning Wheel of Fortune contestant. We have a math major copywriter who once wrote songs for the Big Cheese himself—Mickey Mouse.
Our Brooklyn-born biz-dev man spent summers growing up on a farm—in Ireland. While our account coordinator gained acceptance into the CIA. If we tell you his name, we’d have to kill you. Actually, the agency in question is the prestigious Culinary Institute of America in upstate New York.
A senior designer once sat next to Bill Gates on a cross-country flight. Of course, he was only 10 years old at the time. Not Bill, our designer. The co-founder of Microsoft was not forthcoming with stock tips and our man has been Macintosh faithful ever since.
Come springtime, one of our project managers pursues collegiate commencement speeches, finding them so inspirational as to bring her to tears. An account manager rowed women’s crew in college, running three miles to the boathouse everyday for practice at 4:30—in the morning.
The Hodgson/Meyers Web master once worked as a singing pizza waiter. It wasn’t that he served singing pizzas. He sang while serving. He was so good in fact that he once was the opening act for Frank Sinatra…Junior.
Our Director of Account Planning has swum with dolphins in Moorea, dove with sharks off the Marquesas Island, and rode an elephant in Cambodia. Not to mention ridden herd over the H/M account team, while helping clients navigate turbulent business waters.
One of the gentlemen whose name is on the door has a plethora of experiences all unto himself. Take a deep breath before proceeding: bartender, bouncer, pipefitter, ice cream server, potato farm worker, fly-fishing guide, whitewater rafter, stock clerk, forklift operator, sheet metal worker, dart champion, surfer dude and—wait for it—life drawing model.
Our other co-founder pursued his love of history, art and architecture with trips to East Berlin and Soviet Moscow, and offered compassion for others in Rwanda, visiting wonderful people who lived in mud huts (no electricity, no water) amidst the banana trees. Special travel tip: Take a pass on the Rwandan Chinese food.
Last but not least, our Chairman of the Board is a pileated woodpecker named Spike.
Worldly experience and communications acumen. Both contribute to our unique approach to solving companies’ most vexing business problems. From our collective adventures, we’re able to create messages that resonate with audiences on an emotional level. Thanks to our accumulated marketing knowledge, we’re able to take a strategic approach to helping clients grow their business.
All of which has helped Hodgson/Meyers be recognized as one of the Top 100 B2B Agencies in America for four years’ running. But who’s counting? Well, maybe our math major copywriter.
