Everyday we are flooded with visual messaging. It is often that these messages are being incorrectly stated visually. Take Carrabba’s logo for instance. The apostrophe used is actually not an apostrophe at all! It is a prime mark, or in the design world  a “dumb quote.” Prime marks are used for measurements such as (‘) for feet and (“) for inches. So technically, Carrabba’s is visually saying Carrabba (feet) s. It was back in college that I noticed this snafu and actually wrote the company about this lapse in design. To my surprise, sometime later Carrabba’s released a new logo (I take no credit). The prime mark has been replaced with a “smart quote” — a true apostrophe!