In the world of business-to-business advertising, every so often client and creative planets align just right so as to produce a sterling piece of work—one that turns out exactly as it was drawn up. Such was the case when agency Hodgson/Meyers teamed up with client UC4 to produce a flash video as a showcase introduction to the latter’s website. Take a look for yourself: UC4 Rethinks Automation

With blue chip clients from Siemens, Shell and Suzuki to GE, Gucci and Goodrich, UC4 is a global leader in business automation software. For B2B Top 100 Agency Hodgson/Meyers the task was to develop a Web video that not only explained what UC4 did, but do so in an accessible and entertaining fashion.

As with similar success stories, this was most certainly a team effort. UC4 Chief Marketing Officer Fred Kahout and Director of eMarketing Paul Rosien provided company insight. H/M Director of Account Planning Jason Frummet and Project Manager Lea Loya gave strategic guidance, while partners Tim Hodgson and Gary Meyers offered brand direction. All that was left to do for graphic designer Charlie Worcester, Web master Craig Labenz and writer Gary Graf was translate those marketing thoughts into creative genius.

Key to the concept was the combination of rhythmic—dare we say, poetic—copy and imaginative—nay, truly inspired—design and flash animation that brought to life the difficult-to-convey concept of business automation.

(From top left, moving clockwise: The word “communicate” connects two animated servers; Servers rotate and mesh as if gears in operation; Camera pulls back from a line of servers to reveal a conductor’s baton as enterprises orchestrate; Black and white server squares make up a city skyline and cloud, showing that UC4 works on site, in the cloud and everywhere in between.)

Agency and client collaborated on the project through a sequence of storyboards, test footage and refinement. UC4’s graphic standards (developed by Charlie) provided the color palette for the animation. Mr. Rosien’s background as a drummer influenced the techno-percussive beat. And UC4 voice Kevin Crawford provided the narration.

The result? A lively, engaging animated story that visually reflects the power of UC4’s ability to integrate and orchestrate business processes, all to help automate and accelerate companies’ growth.

All in a day’s (well, several days’) work for the team at Hodgson/Meyers

UC4 Flash Video Script

We’re UC4.

We help servers communicate

systems operate

applications integrate

enterprises orchestrate

processes automate

and companies accelerate.

With UC4,

computers know what to do

and when to do it.

Every time.

Automatically.

We’re on the job 24/7:

on site,

in the cloud and

everywhere in between.

We’re UC4.

It’s time to Rethink Automation.

Take a look for yourself. See how UC4 Rethinks Automation.