Though it was a busy week, the Spikesters still found time to find some new, innovative campaigns along with some promising statistics regarding the future of B2B marketing and interactive media.
Gary – While extremely partial to all things Macintosh, Spike is interested in the fact that Microsoft plans to take a big bite out of Apple.
Rachel – It’s always interesting to see how marketing budgets are changing each year. eMarketer projects that in the U.S. market, advertisers will increase video ad spend by 54.7 percent and increase investment in standard banners by nearly 20 percent. Research shows that people exposed to banners that included online video were about 5.6 times as likely to visit a marketer’s site as those exposed to standard banners. It will be interesting to see how online advertising changes this year, in light of these projections.
Martin – Here’s an interesting site for an architectural firm in Poland. I don’t usually like sites that have strange navigation, but for the kind of firm they are and the execution, I think this one really works.
Tiffany – Cool awareness campaign mixing the new with the old…
Patty – As a youngster, it’s really interesting to see businesses creep into the social media world (or vice versa). It looks like even B2B marketers are utilizing Facebook, Twitter, LinkedIn, Blogging and Pinterest.