Capabilities-wise, we’ve built some progressive digital and Web-based marketing programs around Search, Analytics, and Behavioral Targeting that we’re stoked about.
The Fluke Corporation selected Hodgson/Meyers after an agency review to provide campaign strategy and creative for a significant, new, international (and, as of now – confidential) 2010 product launch. “We are particularly interested in exploring new creative and media opportunities to reach different channels and audiences around the world, and Hodgson/Meyers really wowed us with their approach and thinking,” said Senior Marketing Communications Manager, Barbara Hanson. “We’re excited to get moving on this product launch.”
Fluke Corporation is the world leader in the manufacture, distribution and service of electronic test tools and software. Since its founding in 1948, Fluke has achieved the number one or number two position in every market in which it competes.
A wholly owned subsidiary of Danaher Corporation, Fluke is a multi-national corporation headquartered in Everett, Washington, USA. Manufacturing centers are located in the USA, the UK, Asia and The Netherlands. Sales and service subsidiaries are located in Europe, North America, South America, Asia and Australia. Fluke Corporation has authorized distributor and manufacturer representative channels in more than 100 countries and employs approximately 2,400.
Congratulations to H/M client CSG Systems International for landing a deal with Universal Sports, who offers Olympic-related and lifestyle sports programming for television and online mediums. CSG’s Content Direct group will provide complete content monetization and a customer management solution for Universal Sports. Read more here.
Congratulations to H/M client Applied Systems, the world’s leading provider of insurance agency management systems, who was recently listed by Crain’s as one of Chicago’s largest privately held companies, #183 on the list, just ahead of the Chicago Bulls.
You might think that there’s nothing happening in Detroit but Hodgson/Meyers has been hired by Fenton, Michigan’s Webasto N.A. for brand, naming, and product launch work around the company’s environmentally-friendly heating and cooling products for transportation industry verticals. Webasto is an international leader in the design and manufacture of anti-idling technology products for heavy duty trucks, commercial trucks, buses, public safety vehicles, off-highway equipment, military vehicles, and trains.
How do you hang onto sides of trees?
I have special feet. They have sharp claws of course. But I also have two toes that go forward and two that go back. It’s like having a couple of thumbs to help me grip with. My tail feathers help me too. They are very stiff, and I lean on them for support, like a tripod.
How do you find food?
When I hear an insect under tree bark I peck a hole into the bark with my beak, which being long, straight, and pointy is good for making holes. My tongue is extremely long and sticky and sharp, perfect for impaling bugs, grabbing ants, and licking sap. Because my bill is straight, it is also good for collecting nuts and berries.
How fast is your beak moving when you’re drumming?
Typically between 14.5-16.8 beats per second.
Doesn’t all that hard pecking give you a headache?
I have an extra-thick skull, so it doesn’t hurt.
What’s your favorite food?
From trees – beetles and carpenter ants. From birdfeeders – peanut butter. Love that stuff!
Spikers tore it up last week at Seattle’s hippest, swankiest steak joint, El Gaucho.
Along with a fabulous dinner and ample lubricants, the H/M Holiday Party featured:
• A killer rap by senior writer Grandmaster Grafdog
• A white elephant gift exchange/contest, with the best (worst?) gift brought by Search guru Robert Coats with his giant fishing bobber/drink cooler.
• Special recognition to Webmeister Craig Labenz, Senior Designer Charlie Worcestor, and Senior Account Director Jason Frummet for their outstanding work in 2009.
• And, not least, the annual appearance of the incredible albino smoking monkey. Every December the monkey descends from his temple to predict what the next year will hold for us (outlook for 2010 is good!).
California-based Google just celebrated its Grand Opening of its new offices in our city of Kirkland, WA, about 2 miles from our old offices on Sixth Street South. Interestingly, for 14 years, from 1992 to 2005, I lived near the site that Google built its facilities on.
From keyholes to keywords.
The site was what we called the “Souder Door site,” a dormant door-manufacturing facility. I was a representative of the Everest Neighborhood Community Association (one of Kirkland’s 9 official neighborhoods) and we kept close tabs on the various proposals over the years for what to do with the property. Developers coveted it. Condos were proposed. A shopping center was pitched. The then-mayor of Kirkland even met with us and proposed a fantastical train station.
Rah!
Never in a million years would we have guessed that Google would ultimately occupy the site. In fact, Google didn’t even exist in 1992.
Google Kirkland, in conjunction with the smaller Google Seattle office across Lake Washington in the Fremont neighborhood, employs about 600 people. They have primary responsibility for Google Talk and Talk Video, and also work on Google Maps, Chrome, Gmail, YouTube, Analytics, AdPlanner, AdWords and more.
