Spikesters found an abundance of articles and videos that give insight into the design, strategy and implementation of B2B marketing.
Kristen Roe: Often times, a company’s home page is the first thing that customers and prospects see. Within the first glance, audiences will decide if the site is one they’d like to stay on or move on from. A company’s web design communicates their value to customers; here are 7 must have design elements for a website to make a positive impression.
Christian Halsell: Don’t think you have the resources to keep a blog up and running? A lot of companies are having a similar problem. Not everyone needs to maintain a blog to reach out to their customers and their community. Here are a few ways to create and share content without the time commitment of a blog.
Tiffany Stone: The Superbowl is famous for holding the best commercial spots – millions of people watching, expecting the best ads of the year. Millions of dollars are spent on research, filming, guest stars and 30 seconds of airtime. Adobe Systems demonstrates the importance of online advertising which is free and reaches a larger audience.
Patricia Marr: Numbers grab attention and are helpful in discovering what’s important for businesses to invest in and look forward to in the future. Earnest Agency shared a video that presents important B2B statistics in an engaging format for marketers.
Laura Lundberg: B2B marketing can sometimes be tricky – especially in the digital age. Knowing where B2B buyers find out about you and how they remember you is important. Sometimes it takes a bit of tinkering to find the best plan for you, and experimenting with your social media and digital footprint is always a good course of action.