The Spikesters had a busy week this week, and are preparing for very busy months ahead! As we have been helping our clients plan their marketing efforts for 2013, some of the Spikesters came across great articles and infographics to share this week.
Gary: Many people see business-to-business as an entirely different world than business to consumer. However, some of the business-to-consumer marketing practices can be helpful for B2B marketers, as well. Here is a list of the five best-practices that B2B companies can learn from business-to-consumer focused companies.
Martin: Most people don’t realize the amount of work that goes into designing a logo. It might just be the most challenging work a designer does . . . unless you work for Google and need a logo for Gmail. This is certainly not how we approach brand development at Hodgson/Meyers!
Rachel: As we develop campaign microsites for our clients, we are always looking at customizing the site to make it more relevant for prospects. This article on the Top 10 Best Practices really hones in on what we recommend to our clients for best practices in microsite development and lead generation.
Christian: One of the most valuable tools B2B marketers have in their belt is their network of peers. Learning from one another is invaluable for discussing strategy, creative and marketing tools. Marketo has created its own Marketing Nation to make this networking process simpler. Within this network, marketers are connected with other marketers by the sharing of best practices and pre-built programs.
Lea: LinkedIn is quickly becoming more important to B2B marketers with Pay-Per-Click ads that are relatively new to the advertizing world. This article outlines why businesses should start considering LinkedIn ads for reaching out to prospects.
Patty: Marketers never like to miss the opportunity to do something special for the holidays. Here are some examples of playful Halloween campaigns that show companies having fun with the holidays.
Kristen: Many people only know Siri as the iPhone app that gives sarcastic answers to equally sarcastic questions asked by clever users. However, many use Siri as they would Google – as a search engine. While Google is still the number one search engine for iPhone users, Siri and other search apps are changing the SEO landscape for search marketers.