As we found out during the 3rd quarter of the Super Bowl, you can use Google to find “Parisian Love” but did you know you can also use it to find an award winning B2B advertising agency?
What’s your search story?
Robert CoatsLink building is an important part of the SEO process. However, when you outsource your link building you are putting your online reputation in the hands of others. Your links are an online representation of your business. If you outsource, make sure you trust them or you might end up with links like this one someone tried to post here on Spike Speak.
Why This is a Bad Link:
- It’s generic and clearly template driven. It just looks spammy.
- Fake email address. Only blog admins see your email address on a comment, so why give a fake one?
- It was blocked by Cookies For Comments (CFC) as spam. If it looks spammy to CFC, you can rest assured that it looks spammy to Google and the other search engines.
If you have ever heard someone complaining that they got “Google Slapped” and were knocked out of the search results, odds are good that it is because they were participating in link building such as this.
We deleted this comment right off the bat. And I now assume that this company is probably not legit since they (or their vendor) used spammy SEO practices.
There is more to link building than just links and this type of link building does NOT generate the kind of results that most are looking for, however it is typical of what often happens when you outsource this important element of SEO.
A large part of SEO and Social Media overlap, posting to blogs is one of those areas. Make sure you are actively participating in a positive way with the audience and your link building efforts will be much more effective because of that.
Good social leads to good SEO.
Robert CoatsMore than anything else, the key to success online comes down to one thing, relevancy.
The key to a keyword’s high quality score in PPC? Relevancy.
The key to a landing page’s high conversion rate? Relevancy.
The key to an ad’s high click through rate? Relevancy
The key to a listing’s high position in the search results? Relevancy.
Relevancy is the key to ALL online marketing –– but particularly so to SEO.
Let’s take a look at how relevancy plays an influential part in SEO:
End-users want to find relevant content when they type a search query into the search engine. In turn, the search engine wants to provide relevant results to that search. If you want your website to be found in those search results, your website must be relevant.
Most people think solely of keywords when they think of relevancy but relevancy is so much more than just matching keywords.
GroupM Search and comScore, Inc., a leader in digital marketing intelligence, recently released a study demonstrating the strong correlation between a brand’s social media exposure and users’ engagement with their paid search ads.
1. Users exposed to both distributed social marketing content AND paid search are nearly three times more likely to search for that brand’s products compared to users who only saw paid search.
2. In organic search, consumers searching on brand product terms who were exposed to their social media marketing are 2.4 times more likely to click on organic links than the average user who only saw that brand’s paid search ad.
Read more…
Our own Senior Search Strategist Robert Coats was recently featured in an article on search marketing in BtoB Magazine.
Robert offered some expert insights into prospects’ search behavior, campaign structure, and lead gen:
“There are so many things you can do with search as a lead-gen tool, and a thousand ways to approach it,” Coats said. “The key is, it’s not so much how you want to be found as how your prospects are searching. It’s understanding psychology, and human nature and how people begin their searches around issues they’re trying to resolve.”
Read the full article here: Search as Lead Gen
Great work, Robert.
Gary Meyers
