Red Roars!

Here’s recent work from Hodgson/Meyers for WatchGuard Technologies. This campaign was designed to give WatchGuard positioning presence and marketing personality in the crowded network security industry comprised of many competitors with “me-too” propositions. WatchGuard is known for its distinctive red hardware.

We developed the campaign positioning platform expressed here.

Get red. Get secured.

Then we created the red animal ad campaign that WatchGuard is using in print, interactive, and trade show environments. The campaign is also running as backlit display ads in major airports around the world, such as the one below in the United terminal at San Francisco International Airport (thanks to Jason Frummet, our Senior Account Director for snapping this photo with his iPhone for us).

Here’s what our client, Margaret Liddiard, Director of Marketing Communications for WatchGuard Technologies, says,

“This campaign is the most memorable one I’ve worked on in many years. We were searching for a way to make WatchGuard really stand out in a noisy, crowded B2B tech market, and this campaign is helping us do that with the catchy tag phrase and arresting images. And it has been enthusiastically adopted throughout the globe by our field marketing teams and partners. WatchGuard is on the move in the market place, and our Get red. Get Secured. campaign is contributing to our growing brand awareness.”

Gary Meyers
President