Archive

Posts Tagged ‘social media’

Spike Likes Fridays, Vol. 61

February 8th, 2013

Spikesters found an abundance of articles and videos that give insight into the design, strategy and implementation of B2B marketing.

Kristen Roe: Often times, a company’s home page is the first thing that customers and prospects see. Within the first glance, audiences will decide if the site is one they’d like to stay on or move on from. A company’s web design communicates their value to customers; here are 7 must have design elements for a website to make a positive impression.

Christian Halsell: Don’t think you have the resources to keep a blog up and running? A lot of companies are having a similar problem. Not everyone needs to maintain a blog to reach out to their customers and their community. Here are a few ways to create and share content without the time commitment of a blog.

Tiffany Stone: The Superbowl is famous for holding the best commercial spots – millions of people watching, expecting the best ads of the year. Millions of dollars are spent on research, filming, guest stars and 30 seconds of airtime. Adobe Systems demonstrates the importance of online advertising which is free and reaches a larger audience.

Patricia Marr: Numbers grab attention and are helpful in discovering what’s important for businesses to invest in and look forward to in the future. Earnest Agency shared a video that presents important B2B statistics in an engaging format for marketers.

Laura Lundberg: B2B marketing can sometimes be tricky – especially in the digital age. Knowing where B2B buyers find out about you and how they remember you is important. Sometimes it takes a bit of tinkering to find the best plan for you, and experimenting with your social media and digital footprint is always a good course of action.

Spike LIkes Fridays, Vol. 60

January 25th, 2013

Social media was a popular topic this week with blogs and other social networks benefiting B2B companies in new and innovative ways.

Gary Graf: Trends in the advertising industry are hard to predict and prepare for. Luckily, there are people who observe growing trends and can make very accurate assumptions about the months in the future. Here are three predictions for Online Advertising in 2013.

Christian Halsell: A company blog can be a helpful asset to have when reaching out to prospects and creating a community around your product. However, if a blog is done wrong, it runs the risk of undermining your brand as a whole.

Patricia Marr: While social media and B2C marketing go together like peas and carrots, it’s always been a bit of a battle to make B2B and social media get along, too. However, there are several ways in which social media helps B2B companies connect with customers and create relationships.

Lea Loya: Speaking of the benefits of social media, Maersk Line, the world’s largest shipping container company, has had immense success after just one year of hopping on the social media bandwagon. Read about how they used select social networks to achieve their business goals.

 

Spike Likes Fridays, Vol. 57

November 30th, 2012

It’s been a whirlwind of a week since Spikesters came back from the Thanksgiving holiday. During this busy week, the Spikesters researched interesting news regarding global marketing, great print ads and increasing social media ad revenue!

Christian: More and more businesses are looking for fun and exciting ways to make their company visible to prospective customers. Here are some great examples of creative outdoor ads that businesses have used catch the public’s attention.

Mary Kate: B2B marketers in the UK were called to action last month at the BMA’s “Go and Grow” event in London. Tom Stein, president of Stein + Partners Brand Activation, began the trade show with a rally for more UK-based companies to join the first BMA chapter opened outside of the United States, BMA London.

Gary: With 2013 hot on our heels, it’s important to look at trends that will affect how B2B marketers strategize and spend their marketing dollars. These two articles look at some looming trends in both the United States and the United Kingdom.

Rachel: The next four years are projected to be big for social media ad revenue. BIA/Kelsey, an adviser to local media companies, estimates that social media ad revenue will grow more than 19% by 2016.

Tiffany: This is a masterful print ad by the Merry Chef, showing the importance of quality over speed when it comes to high-class restaurants. This ad is simple and witty, and gets its point across very clearly.

Patty: As business owners and CEOs move towards using their mobile phones more, marketers need to be conscious of how their landing pages look on a smaller screen. Following this quick check list can spare marketers a lot of headaches while making sure that landing pages pack a big punch on a small screen.

Spike Likes Fridays, Vol. 56

November 16th, 2012

Spikesters are gearing up for the holidays with some articles and studies on B2B branding and marketing. From stories on the importance of brand personality to the possibility of Apple apps for B2B marketers, this week’s search for B2B news provided some great ideas for our clients in the coming year.

Kristen: While the first thing a customer usually notices about a company is their brand, many B2B companies don’t think about the personality their brand exhibits. This attitude needs to change – a brand identity and personality can have a huge effect on how potential clients view your story and experience your product or service. This article has several helpful tips in identifying that brand personality by using stories and social media.

Martin: iPhone and iPad users involved in B2B are about to be presented with apps tailored to B2B needs and industries. Apple is predicting that B2B apps will become a huge opportunity for enterprise app development.

Rachel: Our B2B clients are always looking for ways to stretch their marketing budgets, while still reaching their target audience. One of the most effective means of contacting their target audience is through company targeting.

Patty: It’s no doubt that times have been tough on businesses economically in the last few years. However, marketing companies seem to be bouncing back in both department size and budget. With marketing departments tripling since August 2011, new roles are constantly being added and existing roles are changing to accommodate the growth.

Mary Kate: BtoB has named their top marketers for 2012 and Jonathon Becher, CMO at SAP has nabbed one of the top spots. Recently, he gave BtoB some tips to share with their audience on how he’s planning on changing his marketing strategies to keep improving.

Lea: Direct Marketing News has posted an interesting article on social media and the shifting roles in IT purchase decision-making. CMOs and other non-technical personnel are becoming more involved in purchasing decisions due to the increased use of social media as a sales tool for B2B companies.

Spike Likes Fridays, Vol. 53

September 21st, 2012

The Hodgson/Meyers team has been focusing on social media and creativity, and have some articles showing great video marketing, social media outreach and web design to share.

Martin: Web designers are a huge part of B2B advertising, since the marketing world is turning more towards online outreach to clients and consumers. Here’s a really nice tool for web designers that makes their lives easier – not to mention a cool-lookin’ site!

Christian: The internet gets a bad rap these days with all kinds of talk about the detrimental side effects of fast information, depersonalization and bad grammar. However, marketers and everyone else in general should give the Web a break and look at all the good things we’ve been given.

Charlie: Here’s a stunning web design that pushes the envelope for a government agency. Is it brilliant because it’s so different?  Or does its unconventionality get in the way of user experience? See what you think.

Kristen: Often times, B2B marketing gets pushed to the sidelines as many people focus on consumer marketing. It doesn’t have to be that way! Use these five questions as a way to transform your B2B creative.

Rachel: This new interactive ad for the up-and-coming James Bond movie really grabs users’ attention. You can log in with Facebook and experience a few minutes of under-cover-spy work while you try to crack the code on a briefcase. The end of the ad takes you to the Heineken Facebook page – a pretty direct way to involve consumers with social media marketing.

Patty: Many companies are working towards integrating social media into their daily marketing routine. This article outlines the three stages that social media goes through when companies adopt it.

Tiffany: xCELLigence‘s heavy metal tribute to “Little Cells” uses video marketing to entertain, engage and inform customers of their business.

Lea: Usually a high profile player injury coupled with a lucrative sneaker contract spells career end. But Derrick Rose and Adidas has turned this scenario on it’s ear. How? Great videos on YouTube and use of social media. Inspiring  campaign from Adidas on his training, his love of the game and ultimately, his anticipated comeback. Here’s a good article from Mashable and the first of the three webisodes on his journey back from his injury.

Spike Likes Fridays, Vol. 52

September 7th, 2012

LinkedIn, video advertising and social networking were  hot topics for Spikesters this week. We found a heart-pumping video from Volvo, a complaint against social media marketing and some new ways to use LinkedIn.

Lea: The October issue of Marie Claire in the UK will claim a first for that country: a video ad inserted within a print magazine with the use of LCD technology from Americhip. I’m anxious to see if this works and see it in the B2B space. Would this grab your attention?

Gary: B2B and B2C are very different approaches. However, B2B marketers can learn a lot from B2C strategies. Especially when it comes to social networking. This article outlines some of the B2C best practices on LinkedIn that B2B marketers should follow.

Also, Volvo knows how to do it – this video is a thrilling ad for Volvo Trucks.

Rachel: In other LinkedIn news, Hodgson/Meyers loves LinkedIn for B2B companies- and it just got better. LinkedIn announced a re-vamp of their brand pages, making them more visual, and giving marketers more flexibility on their brand pages.

Patty: With all the hype about social media being the next step for marketing, there are still people who think that social media has no place in marketing. Will there ever be a happy medium?

Tiffany: ShipServ digs up a retro announcer to give a public service announcement warning purchasing agents against purchasing robots and endless emails.

Martin: Google is determined to do good for businesses everywhere. The new Google Ventures is set up to help entrepreneurs cover their bases when starting their own business. Included is a start-up lab, an investing team and a design studio.

Christian: Memes are used everywhere on the web for a quick laugh. B2B marketers are even catching up on the trend – using memes as a way to generate leads and buzz about their companies.

 

Spike Likes Fridays, Vol. 50

August 10th, 2012

What’s better than a blog? A blog about blogs! This week, we are featuring some of the best blogs that our team has collected as we keep up-to-date on B2B marketing. From weekly instructional videos to simple steps towards interesting articles, companies are posting helpful content everywhere. One just has to know where to look.

Rachel: The SEOmoz blog gets me every time with their ‘Whiteboard Friday” posts. Using just a whiteboard, pen and a super-smart speaker, they are able to clearly explain typically complex SEO strategies in an engaging and visual way.

Gary: Here at H/M, we like to recognize great work. Looks like we’re not the only ones. Windmill Networking posted a list of three B2B blogs that were extremely successful. What should other blogs do to join the ranks? Approach blogging strategically and do more than tout your brand – become an industry leader and the reputation will follow.

Lea: One of the hardest parts about writing social media content is enticing your audience to read and engage with your company. Dan Goodswen suggests that we could all learn a thing or two about content writing from screenwriting. It’s short, simple, and visual.

Martin: The Fearless Competitor blog has a clean look and a strong focus. The layout is organized and easily navigable with a large content base that is relevant to the industry. Content comes from interviews, book reviews, and a section for educating oneself on the industry ins and outs.

Amelia: Part of being a successful blogger is to follow and learn from other successful bloggers. Social Mouth blog outlines 15 blogs that, when put together, offer a full spectrum of blogging styles and content.

Patty: It’s no secret that I’m a huge fan of Pinterest. One of the things I love about it is the range of content one can share. This article shares nine ways in which B2B companies can use Pinterest as a platform alongside their blog to gain leads and interest in their product. Articles, videos, case studies, etc. All of these can be extremely helpful in becoming a force to be reckoned with online.

Christian: While articles are helpful and informative, I think someone once said “a picture is worth a thousand words.” Or something like that. Sharing relevant photos on relevant picture platforms can be just as important as sharing a 500 word article on the same subject, even for B2B marketers.

 

 

Spike Likes Fridays, Vol. 49

July 30th, 2012

It’s Friday again! And the Spikesters geared up for their weekend by searching for excellent B2B marketing examples. This week, we found that texting is a great means to reach customers, when done right. We found some do’s and don’ts for great marketing campaigns. Oh, and did we mention that our Principal, Gary Meyers, and his son have embarked on an 11 week bicycle ride across the United States? Follow their progress!

Christian: There are great examples of what to do for marketing, but what about what NOT to do? Products are fantastic, as long as you can get them out of their box.

Rachel: Great marketing strategy is the backbone of great campaigns. Here are ten strategic mistakes that B2B companies make when it comes to building a campaign.

Patty: Internet Security folks have it tough – their product is difficult to explain, yet important to any company hooked in to the Internet. Webroot Internet Security owned up to their admittedly-uninteresting industry with these hilarious billboards.

Martin: A little bit of humor never hurt anybody. In fact, it usually helps B2B companies sell their products. Domtar, a sustainable paper company shows the hilarious implications of a world without paper.

Amelia: Marketing is crossing all kinds of media boundaries: Facebook, Twitter, YouTube. Some businesses even use text messaging to reach out to their customers! Here are five examples of companies using SMS messaging right.

Gary: DMZ Interactive is a full service web design firm from Boston – they recently showcased their top 10 B2B websites for 2011 for inspiration!

Chris: More than 85% of B2B web activity starts with a search that will lead to your website or landing page. When your prospects arrive, you need to make sure you engage them in mere seconds. To find out how well your home page is doing, try this handy service called the “Five Second Test“. Through crowd-sourcing, the service allows you to test your ideas on random users by showing an image of your home page for five seconds and then asking a series of short questions. While not scientific, the results can be eye opening.

Tiffany: This video, for Snapdragon, is a creative way to compel viewers to look up their product.

Charlie: Google has always had some of the best advertising and their new ad for Google Fiber is no exception.

Spike Likes Fridays, Vol. 48

July 13th, 2012

The sun came through for Spikesters this week – making it very difficult to stay inside and search for awesome examples of Business to Business public relations. They pulled through, however and have featured some articles and videos of great PR, and an article about not-so-great PR. Hope you enjoy the read while we’re out enjoying the sunshine!

Lea – Some surprising information on the best time to send emails, tweets and text ads. We Americans may work more, but it’s definitely on our own schedules. Do you find this to be true for you?

Patty – The National Australian Bank (NAB) is working on recognizing the citizens who do good. When strangers show a random act of kindness by returning a pair of lost sunglasses, they get a huge surprise. In a world where so many people are chastised for being selfish, this video serves to remind folks that most people are helpful.

Rachel – I think that Press Releases are not only good for brand awareness, they are also excellent opportunities to generate some back links (great for SEO), and drive additional traffic to your site. I admire NewspaperGirl’s (http://www.newspapergrl.com/) take on using PR for SEO. She also happens to be a great person to follow on Twitter: @newspapergrl

Martin – Internet Explorer made quite the comeback in early 2012, after being the butt of every “slow-Internet-browser” joke for a year or two. Rather than ignore the criticism, they embraced it and made this commercial. There are very few things better than companies making fun of themselves to show how they’ve improved.

Gary – While everyone else was busy looking for great examples of PR, sometimes it’s nice to remind ourselves of what NOT to do. Here are the biggest PR disasters for the past three years. The list includes Janet Jackson’s wardrobe faux-pas, Abercrombie and Fitch’s appeal to younger generations and OJ Simpson’s If I Did It book.

Willem – Microsoft showed off some of their freshest faces with this video, featuring summer interns participating in charity events around the country. Not only does this show Microsoft’s dedication to building a successful younger generation, but it also showcases their commitment to the community.

Craig – Some of the best PR is generated by letting your customers do the talking. American Express recently developed their OPEN Forum app, which engages small businesses and offers articles/advice/insight from leading business leaders.

Tiffany – This FedEx campaign is an interesting way to show the speed of their delivery service. The changing clock using FedEx boxes and constant movement really indicates how the company is dedicated to always moving.

 

 

Spike Likes Fridays, Vol. 44

May 18th, 2012

This week, Spikesters focused on new and creative uses of social media in the B2B world. Our team found some helpful tips on how B2B marketers can use the most prevalent social networking sites for maximum success. (And a few other instances of Social Media fun in the world).

Rachel: Our B2B clients ask us, ‘how do we get started with social media’? The most important part of starting a social media campaign for B2B clients, is to consider the landscape. Find out who your audience is, and how they are using social media. Know what your competitors are doing; what is working and what is not. To learn more about social media tips, read this article.

Chris: LinkedIn is proving to be one of the most effective social media tools available for B2B marketers. According to HubSpot.com, LinkedIn is 277% more effective for lead generation than either Facebook or Twitter. LinkedIn generated the highest visitor-to-lead rate at 2.4%, almost 3 times higher than both Twitter and Facebook. Read more at Hubspot.com.

Patty: Even though Google+ began as a social networking site for individuals (much like Facebook and Twitter), businesses have been itching for a way to utilize it for advertising purposes. Pardot Marketing Automation talks about three reasons why B2B marketers need to begin using Google+: searchability increases and it offers a platform for your business to showcase blogs and other social media pages. This article gives businesses the ABC’s of how to efficiently use Google+ as a B2B networking space. The debate rages on about whether Google+ is beneficial for businesses, though, which side are you on?

Christian: Everyone loves a good infographic. Here are 8 to help put B2B marketing in a pretty, visual light.

Charlie: Google has started putting out advertisements for their advertisements. Yes, you read that right. They’re clever and have an unexpected low-tech feeling to them.

Willem: Flash mobs are the lost social media. Often designed to promote charities or just to have fun, Radio Klassick of Copenhagen uses them to promote their station.

Tim: Interesting technology that brings up tons of opportunities for advertisers and the public.

Tiffany: QR codes have been evolving to promote products, events, companies, etc. Guinness has created a way to use their product (beer) as a social media experience by putting a QR code on the beer glass that appears only when the dark drink fills it.

In other news, Prometheus hits the theaters June 8th. In Paris, advertisers transformed an abandoned subway station into one of the coolest movie advertisements to date, complete with a giant head and blue lights to highlight this crazy marketing stunt.

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