Link building is an important part of the SEO process. However, when you outsource your link building you are putting your online reputation in the hands of others. Your links are an online representation of your business. If you outsource, make sure you trust them or you might end up with links like this one someone tried to post here on Spike Speak.

Why This is a Bad Link:

- It’s generic and clearly template driven. It just looks spammy.
- Fake email address. Only blog admins see your email address on a comment, so why give a fake one?
- It was blocked by Cookies For Comments (CFC) as spam. If it looks spammy to CFC, you can rest assured that it looks spammy to Google and the other search engines.

If you have ever heard someone complaining that they got “Google Slapped” and were knocked out of the search results, odds are good that it is because they were participating in link building such as this.

We deleted this comment right off the bat. And I now assume that this company is probably not legit since they (or their vendor) used spammy SEO practices.

There is more to link building than just links and this type of link building does NOT generate the kind of results that most are looking for, however it is typical of what often happens when you outsource this important element of SEO.

A large part of SEO and Social Media overlap, posting to blogs is one of those areas. Make sure you are actively participating in a positive way with the audience and your link building efforts will be much more effective because of that.

Good social leads to good SEO.