Posts Tagged ‘woodpecker’

Spike Likes Fridays, Special Scotland Edititon!

April 1st, 2011

Spike likes meeting new friends while traveling in Scotland.

Mr. Wallace likes sampling international cuisine. (He noted that woodpeckers taste just like chicken.)

Q&A with Spike, Hodgson/Meyers Chairman of the Board

January 20th, 2010

How do you hang onto sides of trees?
I have special feet. They have sharp claws of course. But I also have two toes that go forward and two that go back. It’s like having a couple of thumbs to help me grip with. My tail feathers help me too. They are very stiff, and I lean on them for support, like a tripod.

How do you find food?
When I hear an insect under tree bark I peck a hole into the bark with my beak, which being long, straight, and pointy is good for making holes. My tongue is extremely long and sticky and sharp, perfect for impaling bugs, grabbing ants, and licking sap. Because my bill is straight, it is also good for collecting nuts and berries.

How fast is your beak moving when you’re drumming?
Typically between 14.5-16.8 beats per second.

Doesn’t all that hard pecking give you a headache?

I have an extra-thick skull, so it doesn’t hurt.

What’s your favorite food?
From trees – beetles and carpenter ants. From birdfeeders – peanut butter. Love that stuff!

Questions for Spike? Ask here.

Gary Meyers

Categories: brand Tags: ,

So, what’s with the woodpecker?

November 4th, 2009

Spike, our Chairman of the Board

We get asked all the time, “What’s with your logo?”

Our logo mascot is the Pileated woodpecker, the largest woodpecker in North America.

These are visually striking creatures, with zebra-striped head and neck, long bill, and distinctive red crest.

They’re noisy; their call is a wild laugh, and their hammering and drumming are audible at long distances.

Woodpeckers are powerful; the holes they make can cause dead trees to split in two.

All characteristics of good marketing, don’t you think? By the way, our woodpecker is named Spike, and he’s federally protected, so you can’t shoot him.

Gary Meyers

Categories: brand, good marketing Tags: , ,